Trusted Quality Reliable Supply Since 2014

SBAD General Trading FZE has been a trusted partner for businesses across the Middle East and Africa delivering high-quality lubricant oils, and filling solutions with integrity and precision.
Innovative Trading Solutions

Delivering reliable industrial products across markets, ensuring quality, efficiency, and long-term customer partnerships for sustainable growth.

Trusted Partnerships

We provide premium lubricant oils, fire gels, washing liquids, and packing solutions trusted by businesses throughout the Middle East and Africa.

Driving Sustainable Trade

Committed to responsible sourcing and supply of essential products that support industries, and a cleaner, more sustainable future.

Trusted by 30,000 world-class brands and organizations of all sizes
Who We Are

SBAD Supplying Quality. Building Partnerships.

Since 2014, SBAD General Trading FZE has been a trusted name in providing premium industrial products such as Charcoal Lighters, Fuel Gels, Lubricants, Filling and packing solutions, Washing Liquid, Lamp Oil. We focus on quality, reliability, and long-term partnerships across the Middle East and Africa.

We Are Leading Suppliers

Charcoal Lighters, Fuel Gels, Lubricants.

Expanding Reach. Strengthening Partnerships.

From our base in Ajman Freezone, SBAD General Trading FZE has built a strong distribution presence across the Middle East and Africa. Our growing network connects suppliers and clients through reliable trading, on-time deliveries, and lasting business relationships.

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Years of Experience
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Trusted Business Partners

Preserve and conserve

Empowering Industries for a Sustainable Future

we specialize in delivering premium industrial products and solutions. Since 2014, we’ve been serving the Middle East and African markets with reliable, safe, and sustainable trading practices — supporting garages, distributors, and retailers with quality they can trust.

Motto

Delivering Trust, Quality, and Value — Every Time.

Vision

To be a trusted leader in the trading industry, known for delivering quality products with integrity, safety, and reliability. We aim to build lasting relationships through innovation, transparency, and customer satisfaction.

Mission

Our mission is to provide industries with high-quality trading solutions that meet global standards. We strive to serve every client with excellence, ensuring value, consistency, and timely delivery in all our products and services.

Our Products

Charcoal Lighter

Our charcoal lighters ensure safe ignition and consistent performance for grilling and industrial needs.

Fuel Gels

Safe, odorless, and long-lasting—our fuel gels are ideal for catering, chafing dishes, and emergency heating purposes.

Matrix Lubricants

Formulated for reliability, Matrix Lubricants help reduce wear, enhance machinery life, and maintain smooth operation.

Washing Liquid

Our washing liquid offers strong cleaning power with a gentle touch, making it perfect for industrial use.

Lamp Oil

Clean-burning and efficient, our lamp oil delivers a steady flame with low smoke ideal for both utility and ambiance.

Filling & Packing Solutions

Filling & packing systems that increase efficiency, reduce waste.
Matrix Lubricants
Our Value

Driving Responsible Energy Solutions

We believe in advancing energy solutions that balance performance with environmental responsibility. Our petroleum-based products, including lubricants, lighter fluids, and fuel gels, are developed and distributed with a commitment to safety, quality, and sustainable use across industries.

Let's be great together

Powerful solutions for a sustainable future

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Refining Capacity

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Crude Oil Prod

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Satisfied Clients

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Project Succesful

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Meet Our Leadership

We talk a lot about hope helping and teamwork.

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Jason Ramos

Managing Director

Charles Bernardi

Head of Operation

Corrie Deegan

Customer Relation

James Lomas

Operations Lead

Our Awesome Projects

We Take All Related Oil & Gas Projects

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Waste Heat Recovery
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Crude Flexibility

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Unconventional Gas

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News & Insight

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Testimonials

What Client Say

Our clients trust SBAD for quality, consistency, and on-time delivery. Here’s what our partners and customers have to say about working with us.

Ahmed Al Mansoori
Ahmed Al MansooriManager, Gulf Petrochem
"SBAD has been our trusted supplier for lubricant oils and industrial solutions. Their reliability and commitment to quality make them our preferred partner."
Maria Fernandes
Maria FernandesOperations Head, BrightStar Logistics
"SBAD has been our trusted supplier for lubricant oils and industrial solutions. Their reliability and commitment to quality make them our preferred partner."
Rajesh Kumar
Rajesh KumarGeneral Manager, Orion
"We’ve been sourcing packing and filling solutions from SBAD for years. Their efficiency, support, and product quality are unmatched in the market."

Get in touch!