About Us
SBAD General Trading FZE has been a trusted name in providing premium industrial products across the Middle East and Africa.
Who We Are
SBAD Supplying Quality. Building Partnerships.
Since 2014, SBAD General Trading FZE has been a trusted name in providing premium industrial products such as Charcoal Lighters, Fuel Gels, Lubricants, Filling and packing solutions, Washing Liquid, Lamp Oil. We focus on quality, reliability, and long-term partnerships across the Middle East and Africa.
We Are Leading Suppliers
Charcoal Lighters, Fuel Gels, Lubricants.
- Supplying trusted products.
- Ensuring quality and timely delivery.
- Supporting industries worldwide.
Trusted by 30,000 world-class brands and organizations of all sizes
Preserve and conserve
Empowering Industries for a Sustainable Future
we specialize in delivering premium industrial products and solutions. Since 2014, we’ve been serving the Middle East and African markets with reliable, safe, and sustainable trading practices — supporting garages, distributors, and retailers with quality they can trust.
Delivering Trust, Quality, and Value — Every Time.
To be a trusted leader in the trading industry, known for delivering quality products with integrity, safety, and reliability. We aim to build lasting relationships through innovation, transparency, and customer satisfaction.
Our mission is to provide industries with high-quality trading solutions that meet global standards. We strive to serve every client with excellence, ensuring value, consistency, and timely delivery in all our products and services.
Our Value
Driving Responsible Energy Solutions
We believe in advancing energy solutions that balance performance with environmental responsibility. Our petroleum-based products, including lubricants, lighter fluids, and fuel gels, are developed and distributed with a commitment to safety, quality, and sustainable use across industries.
Why Choose SBAD
Your Reliable Trading Partner
With over a decade of experience, SBAD is trusted for delivering quality industrial and commercial products across the Middle East and Africa. Our commitment to reliability, safety, and timely delivery makes us a preferred partner for reputed retail traders.